Joe Stone
Targeting the Right Audience to Grow Your Listeners

Targeting the Right Audience to Grow Your Listeners

In the ever-expanding realm of podcasts, standing out and gaining listeners can be a challenging task. With millions of podcasts available across various platforms, creators need to be very thoughtful and strategic with their marketing to ensure their content reaches...

Trailergram®: Empowering Podcasters with Innovative Ad Solutions

Trailergram®: Empowering Podcasters with Innovative Ad Solutions

Trailers are commonly used throughout media industries to build awareness and excitement for a new production. While most podcasts already have trailers, they aren’t commonly used at scale to drive growth.  Early this year, our team had an idea to build a tool to help...

Amaze Acquires Podcast Advertising Network

Amaze Acquires Podcast Advertising Network

The single biggest challenge in this rapidly growing space is discoverability and reaching the right target audience to listen to the content we created.

B2B podcasts don’t need a big audience to be a success.

B2B podcasts don’t need a big audience to be a success.

This blog was originally published on MARTECH, November 9, 2022. Podcasts now a top channel for B2B marketing B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.   Podcasts are...

Choosing the Right B2B Podcast Agency

Choosing the Right B2B Podcast Agency

This blog post was originally published by Podchaser, on Nov 5th, 2022. What is a B2B Podcast Agency?   A B2B podcast agency isn’t a one-size-all solution. What they offer to businesses varies. So, before you start, ask yourself: What is my goal? What job(s) am I...

How You Stack Up Against the Competition with Podcast Charts

How You Stack Up Against the Competition with Podcast Charts

As podcasters, we are always looking for ways to gauge our success, which often means download numbers, but if we're lucky, we might find our show hitting one of many podcast charts out there. So, what does it mean when your podcast charts and an even better question...

Increase Podcast Engagement with a Video Podcast

Increase Podcast Engagement with a Video Podcast

While there are other ways to promote your podcast, a video version can help your podcast get off the ground. Whether you are starting from scratch to something a little more advanced, videos provide a visual aspect for the everyday listener. Podcasts have been around...