The single biggest challenge in this rapidly growing space is discoverability and reaching the right target audience to listen to the content we created.
Joe Stone
B2B podcasts don’t need a big audience to be a success.
This blog was originally published on MARTECH, November 9, 2022. Podcasts now a top channel for B2B marketing B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc. Podcasts are...
Choosing the Right B2B Podcast Agency
This blog post was originally published by Podchaser, on Nov 5th, 2022. What is a B2B Podcast Agency? A B2B podcast agency isn’t a one-size-all solution. What they offer to businesses varies. So, before you start, ask yourself: What is my goal? What job(s) am I...
How You Stack Up Against the Competition with Podcast Charts
As podcasters, we are always looking for ways to gauge our success, which often means download numbers, but if we're lucky, we might find our show hitting one of many podcast charts out there. So, what does it mean when your podcast charts and an even better question...
Increase Podcast Engagement with a Video Podcast
While there are other ways to promote your podcast, a video version can help your podcast get off the ground. Whether you are starting from scratch to something a little more advanced, videos provide a visual aspect for the everyday listener. Podcasts have been around...
How Amaze Became a Top One-Stop Shop for Companies Looking to Create Podcasts and Build Audience
The following article was originally published on Entrepreneur.com. Two veterans of the sports and entertainment industry break down the birth and evolution of their podcast company and their technology that promises to be a game changer for the industry....
Finding the Right Host and Guests for Your Company Podcast
Originally published for Entrepreneur.com on January 31, 2022. Written by Robert Tuchman Attracting and hiring the right talent is critical to the success of any organization. Your podcast is no different and securing the right host and guests that align with...
EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast
As reported from Yahoo.com James Manso Fri, January 28, 2022, 5:00 AM·3 min read Despite his marketing prowess, John Demsey, executive group president of the Estée Lauder Cos., said that with MAC Cosmetics’ newest project, a podcast titled “The T-Zone,” “we’re not...
Amaze Media Labs Announces Casey Rabin as Head of Podcast Talent and Experience
Amaze Media Labs — a game-changer in the podcast space by combining compelling customizable content with live experiences — has hired Casey Rabin as the company’s Head of Podcast Talent and Experience. Rabin will strategize and execute innovative in-person, hybrid and...
Why Brands Should Create a Podcast in 2022
As published in Entrepreneur.com With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Amaze Media Labs Matty Staudt from...