Joe Stone
Building an Audience – Solving Podcasting’s Biggest Challenge

Building an Audience – Solving Podcasting’s Biggest Challenge

The biggest challenge many new podcasts face (after creating great content) is building an audience.   The podcasting industry has exploded these past few years with a quick rise in listenership. In 2018, there were only around a half-million podcasts in existence....

Finding the Right Host and Guests for Your Company Podcast

Finding the Right Host and Guests for Your Company Podcast

Originally published for Entrepreneur.com on January 31, 2022. Written by Robert Tuchman   Attracting and hiring the right talent is critical to the success of any organization. Your podcast is no different and securing the right host and guests that align with...

EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast

As reported from Yahoo.com James Manso Fri, January 28, 2022, 5:00 AM·3 min read Despite his marketing prowess, John Demsey, executive group president of the Estée Lauder Cos., said that with MAC Cosmetics’ newest project, a podcast titled “The T-Zone,” “we’re not...

Why Brands Should Create a Podcast in 2022

As published in Entrepreneur.com With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Amaze Media Labs Matty Staudt from...

Benefits of Branded Podcasts for Businesses

Benefits of Branded Podcasts for Businesses

According to the Infinite Dial 2020 report, 57% of Americans over the age of 12 listen to podcasts, with 52% of users finishing a whole episode. By 2024, current estimates show that there will be 100 million podcast listeners in the US alone. Due to the sheer number...