Blog

Finding the Right Host and Guests for Your Company Podcast

Finding the Right Host and Guests for Your Company Podcast

Originally published for Entrepreneur.com on January 31, 2022. Written by Robert Tuchman   Attracting and hiring the right talent is critical to the success of any organization. Your podcast is no different and securing the right host and guests that align with...

read more
EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast

EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast

As reported from Yahoo.com James Manso Fri, January 28, 2022, 5:00 AM·3 min read Despite his marketing prowess, John Demsey, executive group president of the Estée Lauder Cos., said that with MAC Cosmetics’ newest project, a podcast titled “The T-Zone,” “we’re not...

read more
Why Brands Should Create a Podcast in 2022

Why Brands Should Create a Podcast in 2022

As published in Entrepreneur.com With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Amaze Media Labs Matty Staudt from...

read more
Benefits of Branded Podcasts for Businesses

Benefits of Branded Podcasts for Businesses

According to the Infinite Dial 2020 report, 57% of Americans over the age of 12 listen to podcasts, with 52% of users finishing a whole episode. By 2024, current estimates show that there will be 100 million podcast listeners in the US alone. Due to the sheer number...

read more
Apple Podcasts Bug Causes Lower Downloads

Apple Podcasts Bug Causes Lower Downloads

Photo by Nikolai Chernichenko on Unsplash Downloads mean a lot. Not just for indie podcasters but branded customers as well. We all want to know that we are spending our time, money, and resources wisely — and hopefully getting some return on investment. Whether that...

read more