Blog
B2B podcasts don’t need a big audience to be a success.
This blog was originally published on MARTECH, November 9, 2022. Podcasts now a top channel for B2B marketing B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc. Podcasts are...
Choosing the Right B2B Podcast Agency
This blog post was originally published by Podchaser, on Nov 5th, 2022. What is a B2B Podcast Agency? A B2B podcast agency isn’t a one-size-all solution. What they offer to businesses varies. So, before you start, ask yourself: What is my goal? What job(s) am I...
How You Stack Up Against the Competition with Podcast Charts
As podcasters, we are always looking for ways to gauge our success, which often means download numbers, but if we're lucky, we might find our show hitting one of many podcast charts out there. So, what does it mean when your podcast charts and an even better question...
Increase Podcast Engagement with a Video Podcast
While there are other ways to promote your podcast, a video version can help your podcast get off the ground. Whether you are starting from scratch to something a little more advanced, videos provide a visual aspect for the everyday listener. Podcasts have been around...
Building an Audience – Solving Podcasting’s Biggest Challenge
The biggest challenge many new podcasts face (after creating great content) is building an audience. The podcasting industry has exploded these past few years with a quick rise in listenership. In 2018, there were only around a half-million podcasts in existence....
Finding the Right Host and Guests for Your Company Podcast
Originally published for Entrepreneur.com on January 31, 2022. Written by Robert Tuchman Attracting and hiring the right talent is critical to the success of any organization. Your podcast is no different and securing the right host and guests that align with...
EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast
As reported from Yahoo.com James Manso Fri, January 28, 2022, 5:00 AM·3 min read Despite his marketing prowess, John Demsey, executive group president of the Estée Lauder Cos., said that with MAC Cosmetics’ newest project, a podcast titled “The T-Zone,” “we’re not...
Why Brands Should Create a Podcast in 2022
As published in Entrepreneur.com With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Amaze Media Labs Matty Staudt from...
How a Company Born in the Pandemic is Making its Mark in the Podcast Space
*Story as published on Entrepreneur Media 18 months ago when the world was still in lockdown, former business partners Robert Tuchman and Brett Sklar reconnected at a local park to chat about new trends and potential business opportunities. Tuchman and Sklar had been...
Benefits of Branded Podcasts for Businesses
According to the Infinite Dial 2020 report, 57% of Americans over the age of 12 listen to podcasts, with 52% of users finishing a whole episode. By 2024, current estimates show that there will be 100 million podcast listeners in the US alone. Due to the sheer number...