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EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast

As reported from Yahoo.com James Manso Fri, January 28, 2022, 5:00 AM·3 min read Despite his marketing prowess, John Demsey, executive group president of the Estée Lauder Cos., said that with MAC Cosmetics’ newest project, a podcast titled “The T-Zone,” “we’re not...

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The Three E’s of Podcasting….For Brands!

The Three E’s of Podcasting….For Brands!

You may have heard me talk or read about my Three E’s for all podcasters. This is that all successful podcasts include three things for the listener. Empathy, Education, and Entertainment. These three E’s are not just important for traditional podcasts, but they are...

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Benefits of Branded Podcasts for Businesses

Benefits of Branded Podcasts for Businesses

According to the Infinite Dial 2020 report, 57% of Americans over the age of 12 listen to podcasts, with 52% of users finishing a whole episode. By 2024, current estimates show that there will be 100 million podcast listeners in the US alone. Due to the sheer number...

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Apple Podcasts Bug Causes Lower Downloads

Apple Podcasts Bug Causes Lower Downloads

Photo by Nikolai Chernichenko on Unsplash Downloads mean a lot. Not just for indie podcasters but branded customers as well. We all want to know that we are spending our time, money, and resources wisely — and hopefully getting some return on investment. Whether that...

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