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B2B podcasts don’t need a big audience to be a success.

B2B podcasts don’t need a big audience to be a success.

This blog was originally published on MARTECH, November 9, 2022. Podcasts now a top channel for B2B marketing B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.   Podcasts are...

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Choosing the Right B2B Podcast Agency

Choosing the Right B2B Podcast Agency

This blog post was originally published by Podchaser, on Nov 5th, 2022. What is a B2B Podcast Agency?   A B2B podcast agency isn’t a one-size-all solution. What they offer to businesses varies. So, before you start, ask yourself: What is my goal? What job(s) am I...

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How You Stack Up Against the Competition with Podcast Charts

How You Stack Up Against the Competition with Podcast Charts

As podcasters, we are always looking for ways to gauge our success, which often means download numbers, but if we're lucky, we might find our show hitting one of many podcast charts out there. So, what does it mean when your podcast charts and an even better question...

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Increase Podcast Engagement with a Video Podcast

Increase Podcast Engagement with a Video Podcast

While there are other ways to promote your podcast, a video version can help your podcast get off the ground. Whether you are starting from scratch to something a little more advanced, videos provide a visual aspect for the everyday listener. Podcasts have been around...

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Finding the Right Host and Guests for Your Company Podcast

Finding the Right Host and Guests for Your Company Podcast

Originally published for Entrepreneur.com on January 31, 2022. Written by Robert Tuchman   Attracting and hiring the right talent is critical to the success of any organization. Your podcast is no different and securing the right host and guests that align with...

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EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast

EXCLUSIVE: MAC Cosmetics Premieres ‘T-Zone’ Podcast

As reported from Yahoo.com James Manso Fri, January 28, 2022, 5:00 AM·3 min read Despite his marketing prowess, John Demsey, executive group president of the Estée Lauder Cos., said that with MAC Cosmetics’ newest project, a podcast titled “The T-Zone,” “we’re not...

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