Tell Your Story
Through Branded Podcasts
Your audience is a moving target. So what about creating content that moves with them?
What other content can be consumed anywhere? On a commute, in the background at work or at home, podcasts are quickly becoming part of our daily lives.
We work with leading brands to create custom podcast series and brand experiences your community will choose, share and remember.
Learn more details about our services, download the presentation below.
Our Approach
Amaze Media Labs programs are custom built to amplify your brand’s voice and build community through great original audio content that hits Amaze’s 3 Es:
EDUCATIONAL
ENTERTAINING
EMPATHETIC
Amazing Turnkey Solution
As a leading player in branded podcasts, we are proud to offer a full, comprehensive range of podcasting services making it a turnkey experience for your team that drives real, measurable results.
Content Development and Production
Marketing Support
Distribution & Analytics
Audience Growth and Development
Why Branded Podcasts?
Podcasts have evolved into a premiere top-of-funnel marketing platform. A high-quality original podcast is a powerful, intimate, and personal way for your desired audience to connect and engage with your brand.
Reach & Scale
Over 155 million people in the US have listened to a podcast, and 104 million Americans listen to at least one podcast per month. Podcasts give you the ability to reach a highly targeted audience.
Monthly podcasts listeners have grown 71% in the past four years, as podcasts have gone from niche to mainstream. Podcasts have quickly become one of the most effective ways for brands to create a deeper connection with communities.
Effective Brand Building and Advertising
In 2021, U.S. podcast advertising was $1.13 billion and has grown over 45% in the past two years.
Nearly 70% of respondents exposed to podcast advertising agreed the podcast ad they experienced increased their awareness of new products/services. 62% correctly recalled the brand advertised within the podcast and indicated the ad made them consider new products/services.
Building Community
Podcasts are a win for brands seeking to connect with passionate communities. Branded podcasts give you additional access to your listeners and your listeners get more access to your brand. Your podcast will facilitate further discussion and engagement to your brand.
Content Development & Production
- Concepting, formatting, and scripting
- Music sourcing, mixing and licensing
- Host coaching sessions
- All guest interview coordination
- Virtual studio with microphones
- Vetting and securing host talent
Marketing Support
- Custom microsite and transcripts
- Video and audio content clips from each show
- Audience growth and development services
- Cover art and branded marketing materials
- Engaging custom podcast clips to distribute across your social media.
- Custom content for websites, blogs, and newsletters.
Distribution & Analytics
- Distribution of podcast: Apple Podcast, Spotify, Google Podcasts, etc.
- Monthly podcast data reports with key metrics and demographics
- Trackable smart links
- Create email flow that will promote episodes and boost engagement.
Audience Growth & Development
- Ability to guarantee downloads from your targeted audience through our proprietary technology
- Transcripts and show notes for SEO
- Embeddable episode or podcast player
- Build audience and drive engagement through targeted media buys
- Devise and implement an SEO strategy to help gain maximum organic search results.