Advertising
Trailergram®: Empowering Podcasters with Innovative Ad Solutions

Trailergram®: Empowering Podcasters with Innovative Ad Solutions

Trailers are commonly used throughout media industries to build awareness and excitement for a new production. While most podcasts already have trailers, they aren’t commonly used at scale to drive growth.  Early this year, our team had an idea to build a tool to help...

Amaze Acquires Podcast Advertising Network

Amaze Acquires Podcast Advertising Network

The single biggest challenge in this rapidly growing space is discoverability and reaching the right target audience to listen to the content we created.

Building an Audience – Solving Podcasting’s Biggest Challenge

Building an Audience – Solving Podcasting’s Biggest Challenge

The biggest challenge many new podcasts face (after creating great content) is building an audience.   The podcasting industry has exploded these past few years with a quick rise in listenership. In 2018, there were only around a half-million podcasts in existence....

Why Brands Should Create a Podcast in 2022

Why Brands Should Create a Podcast in 2022

As published in Entrepreneur.com With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Amaze Media Labs Matty Staudt from...

Benefits of Branded Podcasts for Businesses

Benefits of Branded Podcasts for Businesses

According to the Infinite Dial 2020 report, 57% of Americans over the age of 12 listen to podcasts, with 52% of users finishing a whole episode. By 2024, current estimates show that there will be 100 million podcast listeners in the US alone. Due to the sheer number...

Apple Podcasts Bug Causes Lower Downloads

Apple Podcasts Bug Causes Lower Downloads

Photo by Nikolai Chernichenko on Unsplash Downloads mean a lot. Not just for indie podcasters but branded customers as well. We all want to know that we are spending our time, money, and resources wisely — and hopefully getting some return on investment. Whether that...