Marketing
Building an Audience – Solving Podcasting’s Biggest Challenge

Building an Audience – Solving Podcasting’s Biggest Challenge

The biggest challenge many new podcasts face (after creating great content) is building an audience.   The podcasting industry has exploded these past few years with a quick rise in listenership. In 2018, there were only around a half-million podcasts in existence....

Why Brands Should Create a Podcast in 2022

As published in Entrepreneur.com With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Amaze Media Labs Matty Staudt from...

Benefits of Branded Podcasts for Businesses

Benefits of Branded Podcasts for Businesses

According to the Infinite Dial 2020 report, 57% of Americans over the age of 12 listen to podcasts, with 52% of users finishing a whole episode. By 2024, current estimates show that there will be 100 million podcast listeners in the US alone. Due to the sheer number...