Marketing
Targeting the Right Audience to Grow Your Listeners

Targeting the Right Audience to Grow Your Listeners

In the ever-expanding realm of podcasts, standing out and gaining listeners can be a challenging task. With millions of podcasts available across various platforms, creators need to be very thoughtful and strategic with their marketing to ensure their content reaches...

B2B podcasts don’t need a big audience to be a success.

B2B podcasts don’t need a big audience to be a success.

This blog was originally published on MARTECH, November 9, 2022. Podcasts now a top channel for B2B marketing B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.   Podcasts are...

Choosing the Right B2B Podcast Agency

Choosing the Right B2B Podcast Agency

This blog post was originally published by Podchaser, on Nov 5th, 2022. What is a B2B Podcast Agency?   A B2B podcast agency isn’t a one-size-all solution. What they offer to businesses varies. So, before you start, ask yourself: What is my goal? What job(s) am I...

How You Stack Up Against the Competition with Podcast Charts

How You Stack Up Against the Competition with Podcast Charts

As podcasters, we are always looking for ways to gauge our success, which often means download numbers, but if we're lucky, we might find our show hitting one of many podcast charts out there. So, what does it mean when your podcast charts and an even better question...

Increase Podcast Engagement with a Video Podcast

Increase Podcast Engagement with a Video Podcast

While there are other ways to promote your podcast, a video version can help your podcast get off the ground. Whether you are starting from scratch to something a little more advanced, videos provide a visual aspect for the everyday listener. Podcasts have been around...

Building an Audience – Solving Podcasting’s Biggest Challenge

Building an Audience – Solving Podcasting’s Biggest Challenge

The biggest challenge many new podcasts face (after creating great content) is building an audience.   The podcasting industry has exploded these past few years with a quick rise in listenership. In 2018, there were only around a half-million podcasts in existence....

Why Brands Should Create a Podcast in 2022

Why Brands Should Create a Podcast in 2022

As published in Entrepreneur.com With the success of podcasts over the past few years, 2022 is destined to see more podcasts than ever before. One thing a lot of marketers ask is whether a podcast will resonate with consumers. Amaze Media Labs Matty Staudt from...

Benefits of Branded Podcasts for Businesses

Benefits of Branded Podcasts for Businesses

According to the Infinite Dial 2020 report, 57% of Americans over the age of 12 listen to podcasts, with 52% of users finishing a whole episode. By 2024, current estimates show that there will be 100 million podcast listeners in the US alone. Due to the sheer number...