Increase Podcast Engagement with a Video Podcast

Aug 30, 2022

While there are other ways to promote your podcast, a video version can help your podcast get off the ground. Whether you are starting from scratch to something a little more advanced, videos provide a visual aspect for the everyday listener.

Podcasts have been around since the early 2000s and have expanded to many platforms, social networks, and even apps. The evolution of how we can listen to a story can now be accessible by the touch of a button, where the most common places to listen are Apple Podcasts, Spotify, and Google Podcasts. Recently, there has been a rise in the popularity of companies releasing their podcasts on YouTube, Vimeo, and Daily Motion, where you can watch the human interaction between two individuals simply having a conversation.


Video Podcasting isn’t necessarily a standard YouTube Video, but instead creating a story told through visuals and pictures to further grab your audience by the eye.


Now you might be asking yourself if my podcast is having success without the use of a video, what will be the upside of including one?


For starters, one positive aspect can be the increase in social media engagement. By using a video in your podcast, you can further connect with listeners through social media. Creating accounts for your podcast on platforms such as Twitter, Instagram, and Facebook, allow fans to connect to the overall brand. Another benefit of including a video is YouTube podcast listenership. In a study conducted by The Podcast Host in 2019, only 17% of podcasts were video recorded. By working a video into your podcast, you can not only make that percentage increase but also add to the unique collection of podcasts that create a visual aspect for listening.


3 Ways to Improve Your Video and Capture the Audience


First, you can capture your audience through “static imaging.” Static imaging is not precisely a thumbnail or a video of the host speaking but rather a still image that appears on your screens, such as the podcast’s logo or a photo relevant to the story being conveyed. At Amaze, we’d recommend something a little more visually compelling; however, one of the most popular podcasts of all time, Serial, plays its podcast through YouTube but only shows the logo.

Second, animation and b-roll clips are key for storytelling. Since YouTube is a visual medium, this is a much better choice than the first option. While this may be more complicated than a static image, this is the best way to be creative and tell a story through photos or video. A great example of this is on J.J. Reddick’s podcast, The Old Man and the Three, where he talks with NBA All-Star Joel Embiid while showing him highlights.

Using an interview between the host and the guest is the most common form of video podcasting in the industry. A great example of this technique can be seen on The Howard Stern Show.

Three completely different genres of podcasts and three completely different techniques, yet they all remain effective in creating an audience. Whether it’s static imaging, using b-roll clips to create a visual, or an interview between the host and the guest, your very own podcast can be elevated to hundreds of thousands of views.


Not sure where to start?


If you are just getting started with video, there are many recording options out there that allow you to get high-quality video and audio recordings of your podcast production, like Riverside, Squadcast, and so many others. For static images, Canva is a great choice with many templates to choose from.

Interested in starting a podcast for your brand or partnering with Amaze? Contact us at